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| "My value to the team becomes obvious when
off-season revenues drop, and Command
Post 3000's value to me becomes obvious when it generates
leads off its customer lists, construction records, and service
contracts while directing our advertising dollars to the best
producers of leads. The lead tracking system helps me qualify
a lead quickly, track follow-up, and let me and my superiors
know how productive I am. The flat rate sales book helps me
generate accurate, profitable bids in minutes, and the reporting
system uses job costing upon completion as feedback to fine
tune the system to improve my close ratios." |
The kind of tools that Command
Post 3000 provides me definitely boost my productivity,
and the best part is, the boss knows it, because he can see
it on the bottom line. He's more than happy to pay me my commissions
when I'm able to keep his men busy regardless of the season.
Of course, I don't sell jobs at my price, but at the prices
set by the boss, to ensure profitability. If I think he's not
being competitive, we can discuss making changes to how the
Flat Rate and Time & Material books are configured, but
he always has the last word, because he alone has a handle on
where the profit margin has to be.
But the ability to print such professional-looking books on
demand is really the key to the kind of "guerilla marketing"
that marks the business landscape in the 21st century. The sales
manager and I go over all the details of the books, which are
printed on special pre-printed papers that we buy from Service
Dispatch Systems, with gorgeous blue/yellow covers where
I imprint our company's name and logo. Sometimes we use the
same book for months, but on other occasions we might find ourselves
printing new copies every week or so to accommodate shifting
business realities.
The effectiveness of each of our sales tools is accurately measured
by Command Post 3000, which
tells us whether we're spending our advertising dollars wisely
or not. That means a lot to me, because money thrown down the
wrong advertising drain is money that could have been used to
drum up new customers and new business for me. Weeding out all
ineffective use of our sales dollars is one of the most important
functions that Service Dispatch
Systems has endowed their program with. |
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